Ocean Day at Cheval Blanc St-Tropez

06/08/2025

At Cheval Blanc St-Tropez, the sea is not a mere view. It is a force, a breath, an invisible thread that binds nature and the Maison. Each day, it is cared for with the deliberate attention of our Ambassadors.

Every year, ahead of the Maison’s reopening after the winter months, our Ambassadors come together with the Les Flots Bleus diving association and ESAT of Grasse for a beach clean-up. A moment of shared commitment and transmission, a collective gesture, gentle and engaged, to mark the opening of the season with a spirit of respect and responsibility.

Throughout the summer, the beach and seabed are meticulously maintained. The marine environment is observed, and micro-waste is removed with care. Simple, enduring actions, carried out in harmony with the living world.

On this June 8th, the Maison renews its promise: to protect the sea that surrounds us and to honour its radiance through every action, no matter how small.